The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty S Ozdemir, SJ Zhang, S Gupta, G Bebek Journal of Business Research 117, 791-805, 2020 | 133 | 2020 |
Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing L Vorster, E Kipnis, G Bebek, C Demangeot Journal of Macromarketing 40 (1), 51-72, 2020 | 17 | 2020 |
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces E Kipnis, G Bebek, A Brőckerhoff Journal of Business Research 123, 401-414, 2021 | 11 | 2021 |
Activists of themselves: Liminality of Instagram and its role in the ethnic identity construction processes of third generation British Sikhs to their imagined identities A Takhar, G Bebek, A Jamal International Journal of Information Management 70, 102467, 2023 | 10 | 2023 |
Turkish Consumers' response to westernised ethical consumption culture: An acculturation theory approach G Bebek The Association for Consumer Research, 2017 | 4 | 2017 |
Case 13 Any publicity is good publicity? Nike’s controversial campaigns and management of celebrities S Castle, G Bebek International Cases in the Business of Sport, 109-118, 2017 | 1 | 2017 |
Gazing at our heritage: Chinese tourists’ consumption of Mount Lushan heritage space A Takhar, G Bebek, Y Zhong | | 2024 |
Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract L Vorster, E Kipnis, G Bebek, C Demangeot AMS World Marketing Congress 2019, 2020 | | 2020 |
Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial … L Vorster, E Kipnis, G Bebek, C Demangeot Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective E Kipnis, S Cross, C Demangeot, MHJ Lin, L Vorster, S Kearney, C Pullig, ... EasyChair, 2019 | | 2019 |
Typologies of eco-friendly consumers, and emotions attached to eco-labels and scepticism of eco-labels A Kumar, G Bebek, M Carrigan, C Bosangit | | 2018 |
How green is green?: Exploring the eco-label positioning in UK market A Kumar, G Bebek | | 2017 |
Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding C Pullig, E Kipnis, M Breazeale, A Japutra, Y Ekinci, A Canhoto, S Dibb, ... Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
Case 3 If the quenelle is racist, then ‘all priests are paedophiles’ and pineapples will be banned G Bebek, S Castle, E Kipnis International Cases in the Business of Sport, 42-50, 2017 | | 2017 |
Case 27 ‘We don’t do walking away’ B Samra, S Castle, G Bebek International Cases in the Business of Sport, 240-255, 2017 | | 2017 |
If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned G Bebek, S Castle, E Kipnis, S Chadwick, D Arthur, J Beech International Cases in the Business of Sport, 20-28, 2017 | | 2017 |
We don't do walking away B Samra, S Castle, G Bebek, S Chadwick, D Arthur, J Beech International Cases in the Business of Sport, 218-233, 2017 | | 2017 |
The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? L Vorster, E Kipnis, G Bebek European Marketing Academy Conference: Leaving Footprints, 2017 | | 2017 |
Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the … E Kipnis, C Pullig, G Bebek Academy of Marketing Science: 19th World Marketing Congress, 2016 | | 2016 |
Social labelling: a study of consumer confusion in the UK market M Carrigan, C Bosangit, A Kumar, G Bebek | | 2015 |