Jorge M. Oliveira-Castro
Title
Cited by
Cited by
Year
The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization
GR Foxall, JM Oliveira, TC Schrezenmaier
The behavioral economics of brand choice, 125-164, 2007
1782007
Consumer-based brand equity and brand performance
JM Oliveira-Castro, GR Foxall, VK James, RHBF Pohl, MB Dias, ...
The Service Industries Journal 28 (4), 445-461, 2008
1612008
Consumer behavior analysis and social marketing: The case of environmental conservation
GR Foxall, JM Oliveira-Castro, VK James, MM Yani-de-Soriano, ...
Behavior and social issues 15 (1), 101-125, 2006
1532006
Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity
JM Oliveira-Castro, GR FOXALL, TC SCHREZENMAIER
Journal of the Experimental Analysis of Behavior 85 (2), 147-166, 2006
1002006
Patterns of consumer response to retail price differentials
JM Oliveira-Castro, GR Foxall, TC Schrezenmaier
The service industries journal 25 (3), 309-335, 2005
972005
The Behavioural Economics of Brand Choice. 1. ed. Hampshire, Reino Unido
GR FOXALL, JM Oliveira-Castro, TC SCHREZENMAIER, V JAMES
Palgrave Macmillan 1, 309, 2007
82*2007
Effects of base price upon search behavior of consumers in a supermarket: An operant analysis
JM Oliveira-Castro
Journal of Economic Psychology 24 (5), 637-652, 2003
722003
Choice, experience, and the generalized matching law
JM Oliveira-Castro, JC TODOROV, ES HANNA, MCNB SA, MQ BARRETO
Journal of the Experimental Analysis of Behavior 40, 99-111, 1983
72*1983
Consumer Behavioural Analysis and the Behavioural Perspective Model.
GR FOXALL, JM OLIVEIRA-CASTRO NETO, V JAMES, ...
Management Online Review 1, 1-8, 2007
63*2007
Market segmentation from a behavioral perspective
VK Wells, SW Chang, J Oliveira-Castro, J Pallister
Journal of organizational behavior management 30 (2), 176-198, 2010
612010
Análise do comportamento do consumidor
JM Oliveira-Castro, GR Foxall
Análise do comportamento: Pesquisa, teoria e aplicação 1, 283-304, 2005
572005
Efeltos do Nível de Benefício Informativo das Marcas sobre a Duraҁão do Comportamento de Procura.
RHBF Pohl, JM Oliveira-Castro
RAC-Eletrônica 2 (3), 2008
502008
Individual differences in price responsiveness within and across food brands
JM Oliveira-Castro, GR Foxall, VK James
The Service Industries Journal 28 (6), 733-753, 2008
502008
A behavioral-economic analysis of the essential value of brands
JM Oliveira-Castro, GR Foxall, J Yan, VK Wells
Behavioural processes 87 (1), 106-114, 2011
492011
Consumer brand choice: Money allocation as a function of brand reinforcing attributes
JM Oliveira-Castro, GR Foxall, VK Wells
Journal of Organizational Behavior Management 30 (2), 161-175, 2010
452010
Substitutability and independence: Matching analyses of brands and products
GR Foxall, VK Wells, SW Chang, JM Oliveira-Castro
Journal of Organizational Behavior Management 30 (2), 145-160, 2010
452010
Brand-related and situational influences on demand elasticity
GR Foxall, J Yan, JM Oliveira-Castro, VK Wells
Journal of Business Research 66 (1), 73-81, 2013
412013
A função adverbial de" inteligência": Definições e usos em psicologia
JM Oliveira-Castro, KM Oliveira-Castro
Psicologia: teoria e pesquisa 17 (3), 257-264, 2001
402001
Decrease of precurrent behavior as training increases: effects of task complexity
JM Oliveira-Castro, DS Coelho, GA Oliveira-Castro
The Psychological Record 49 (2), 299-325, 1999
371999
Dynamics of repeat buying for packaged food products
JM Oliveira-Castro, DCS Ferreira, GR Foxall, TC Schrezenmaier
Journal of Marketing Management 21 (1-2), 37-61, 2005
362005
The system can't perform the operation now. Try again later.
Articles 1–20