| Confecting adventure and playing with meaning: The adventure commodification continuum P Varley Journal of sport & tourism 11 (2), 173-194, 2006 | 205 | 2006 |
| Nordic slow adventure: Explorations in time and nature P Varley, T Semple Scandinavian Journal of Hospitality and Tourism 15 (1-2), 73-90, 2015 | 184 | 2015 |
| University course selection and services marketing C Brown, P Varley, J Pal Marketing Intelligence & Planning 27 (3), 310-325, 2009 | 161 | 2009 |
| Food tourism policy: Deconstructing boundaries of taste and class A De Jong, P Varley Tourism Management 60, 212-222, 2017 | 123 | 2017 |
| Gastronomy tourism: An interdisciplinary literature review of research areas, disciplines, and dynamics A De Jong, M Palladino, RG Puig, G Romeo, N Fava, C Cafiero, ... Gastronomy and Tourism 3 (2), 131-146, 2018 | 116 | 2018 |
| Sea kayakers at the margins: The liminoid character of contemporary adventures PJ Varley Leisure Studies 30 (1), 85-98, 2011 | 86 | 2011 |
| Food tourism and events as tools for social sustainability? A de Jong, P Varley Journal of Place Management and Development 11 (3), 277-295, 2018 | 75 | 2018 |
| Ecosophy and tourism: Rethinking a mountain resort P Varley, D Medway Tourism Management 32 (4), 902-911, 2011 | 75 | 2011 |
| Foraging tourism: Critical moments in sustainable consumption A de Jong, P Varley Journal of Sustainable Tourism 26 (4), 685-701, 2018 | 50 | 2018 |
| Families at leisure outdoors: well-being through adventure G Pomfret, P Varley Leisure studies 38 (4), 494-508, 2019 | 49 | 2019 |
| Adventure tourism: Meaning, experience and learning S Taylor, P Varley, T Johnson Routledge, 2013 | 48 | 2013 |
| Tourism non-places: Bending airports and wildscapes P Varley, H Schilar, JM Rickly Annals of Tourism Research 80, 102791, 2020 | 34 | 2020 |
| Wild camping and the weight of tourism O Rantala, P Varley Tourist Studies 19 (3), 295-312, 2019 | 33 | 2019 |
| Performance and the service encounter: An exploration of narrative expectations and relationship management in the outdoor leisure market P Varley, G Crowther Marketing Intelligence & Planning 16 (5), 311-317, 1998 | 32 | 1998 |
| Situation awareness in sea kayaking: Towards a practical checklist E Aadland, OL Vikene, P Varley, VF Moe Journal of Adventure Education and Outdoor Learning 17 (3), 203-215, 2017 | 31 | 2017 |
| Hospitality in wild places P Varley, J Farkic, S Carnicelli Hospitality & Society 8 (2), 137-157, 2018 | 29 | 2018 |
| Eat, play, shop: The Disneyization of adventure S Beames, P Varley Adventure Tourism, 77-84, 2013 | 23 | 2013 |
| Critical mountaineering decisions: Technology, expertise and subjective risk in adventurous leisure MR Groves, PJ Varley Leisure Studies 39 (5), 706-720, 2020 | 18 | 2020 |
| Expedition (auto) ethnography: an adventurer-researcher’s journey S Kennedy, A MacPhail, PJ Varley Journal of Adventure Education and Outdoor Learning 19 (3), 187-201, 2019 | 16 | 2019 |
| Max Weber: Rationalization and new realms of the commodity form P Varley Outdoor adventure and social theory, 34-41, 2013 | 13 | 2013 |
