| Domesticating public space through ritual: Tailgating as vestaval TW Bradford, JF Sherry Jr Journal of Consumer Research 42 (1), 130-151, 2015 | 140 | 2015 |
| Intergenerationally gifted asset dispositions TW Bradford Journal of Consumer Research 36 (1), 93-111, 2009 | 130 | 2009 |
| Orchestrating rituals through retailers: An examination of gift registry TW Bradford, JF Sherry Jr Journal of Retailing 89 (2), 158-175, 2013 | 67 | 2013 |
| Weight loss through virtual support communities: A role for identity-based motivation in public commitment TW Bradford, SA Grier, GR Henderson Journal of Interactive Marketing 40 (1), 9-23, 2017 | 53 | 2017 |
| Help me help you! Employing the marketing mix to alleviate experiences of donor sacrifice TW Bradford, NW Boyd Journal of Marketing 84 (3), 68-85, 2020 | 45 | 2020 |
| Beyond fungible: Transforming money into moral and social resources TW Bradford Journal of Marketing 79 (2), 79-97, 2015 | 39 | 2015 |
| Decolonizing marketing GM Eckhardt, R Belk, TW Bradford, S Dobscha, G Ger, R Varman Consumption Markets & Culture 25 (2), 176-186, 2022 | 37 | 2022 |
| Grooving in the ludic foodscape: Bridled revelry in collegiate tailgating TW Bradford, JF Sherry Jr Journal of Consumer Culture 17 (3), 774-793, 2017 | 23 | 2017 |
| We can fix this! Donor activism for nonprofit supply generation TW Bradford Journal of the Academy of Marketing Science 49 (2), 397-417, 2021 | 22 | 2021 |
| Dwelling dynamics in consumption encampments: Tailgating as emplaced brand community TW Bradford, JF Sherry Marketing Theory 18 (2), 203-217, 2018 | 21 | 2018 |
| Hyperfiliation and cultural citizenship: African American consumer acculturation TW Bradford, JF Sherry Jr Journal of Business Research 67 (4), 418-424, 2014 | 16 | 2014 |
| Restricted pleasure for healthy eating and food well-being TW Bradford, S Grier Qualitative Market Research: An International Journal 22 (4), 557-569, 2019 | 12 | 2019 |
| The effects of self-construal fit on motivation, attitudes, and charitable giving AY Lee, TW Bradford Handbook of culture and consumer behavior, 193-215, 2015 | 10 | 2015 |
| Gifts and gifting in online communities T Williams Bradford, SA Grier, G Rosa Henderson Research in Consumer Behavior, 29-46, 2012 | 10 | 2012 |
| How marketers and consumers synchronize temporal modes to cocreate ritual vitality TW Bradford, JF Sherry Jr Journal of the Academy of Marketing Science 52 (2), 554-575, 2024 | 8 | 2024 |
| Race in Consumer Research: Past, Present, and Future SA Grier, D Crockett, GD Johnson, KD Thomas, TW Bradford Journal of Consumer Research 51 (1), 56-65, 2024 | 7 | 2024 |
| Earmarking Money and Consumption TW Bradford Consumer Culture Theory 15, 167-183, 2013 | 6 | 2013 |
| Marketing while black: Commentary on the Galak and Kahn 2019 academic marketing climate survey TW Bradford, VG Perry Marketing Letters 32 (3), 299-306, 2021 | 5 | 2021 |
| The Conceit of the Gift: Exploring the Gift Circuits of Registry 1 TW Bradford, JF Sherry Contemporary consumer culture theory, 87-106, 2017 | 5 | 2017 |
| Are We a Perfect Match?: Roles for Market Mediators in Defining Perfect Gifts TW Bradford Gifts, romance, and consumer culture, 19-36, 2018 | 3 | 2018 |
John F. Sherry, Jr.Herrick Professor of Marketing Emeritus, Univ Notre DameVerified email at nd.edu
