Joel Hietanen
Joel Hietanen
Professor, University of Helsinki, Centre for Consumer Society Research
Verified email at
Cited by
Cited by
Business model innovation vs replication: financial performance implications of strategic emphases
J Aspara, J Hietanen, H Tikkanen
Journal of Strategic Marketing 18 (1), 39-56, 2010
Exploring virtual worlds: success factors in virtual world marketing
H Tikkanen, J Hietanen, T Henttonen, J Rokka
Management Decision 47 (8), 1357-1381, 2009
Assessing the societal impact of research: The relational engagement approach
JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ...
Journal of Public Policy & Marketing 36 (1), 1-14, 2017
New insights into online consumption communities and netnography
H Weijo, J Hietanen, P Mattila
Journal of Business Research 67 (10), 2072-2078, 2014
Market practices in countercultural market emergence
J Hietanen, J Rokka
European Journal of Marketing 49 (9/10), 1563-1588, 2015
Against the implicit politics of service-dominant logic
J Hietanen, M Andéhn, A Bradshaw
Marketing Theory 18 (1), 101-119, 2018
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
J Hietanen, J Rokka, JW Schouten
Journal of Business Research 67 (9), 2019-2022, 2014
Awareness, action and context-specificity of blue ocean practices in sales management
P Parvinen, J Aspara, J Hietanen, S Kajalo
Management Decision 49 (8), 1218-1234, 2011
The haunting specter of retro consumption
O Ahlberg, J Hietanen, T Soila
Marketing Theory 21 (2), 157-175, 2021
More than meets the eye: Videography and production of desire in semiocapitalism
J Hietanen, M Andéhn
Journal of Marketing Management 34 (5-6), 539-556, 2018
Screening marketing: Videography and the expanding horizons of filmic research
J Rokka, J Hietanen, D Brownlie
Journal of Marketing Management 34 (5-6), 421-431, 2018
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
J Hietanen, JB Murray, A Sihvonen, H Tikkanen
Marketing Theory 20 (1), 23-43, 2020
Videography in consumer research; visions for a method on the rise
K De Valck, J Rokka, J Hietanen
Finanza Marketing e Produzione 27 (4), 81-100, 2009
On positioning videography as a tool for theorizing
J Rokka, J Hietanen
Recherche et Applications en Marketing (English Edition) 33 (3), 106-121, 2018
Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’
J Hietanen, J Rokka
Organization 25 (3), 320-334, 2018
Mapping the absence: A theological critique of posthumanist influences in marketing and consumer research
A Botez, J Hietanen, H Tikkanen
Journal of Marketing Management 36 (15-16), 1391-1416, 2020
The inhuman challenge: Writing with dark desire
J Hietanen, M Andéhn, A Wickström
Organization 27 (5), 742-754, 2020
Sales activity systematization and performance: Differences between product and service firms
P Parvinen, J Aspara, S Kajalo, J Hietanen
Journal of Business & Industrial Marketing 28 (6), 494-505, 2013
Reimagining society through retail practice
J Hietanen, P Mattila, JW Schouten, A Sihvonen, S Toyoki
Journal of Retailing 92 (4), 411-425, 2016
Performing place promotion—On implaced identity in marketized geographies
M Andéhn, J Hietanen, A Lucarelli
Marketing Theory 20 (3), 321-342, 2020
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