Luca M. Visconti
Luca M. Visconti
USI - UniversitÓ della Svizzera italiana & ESCP Europe
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Cited by
Cited by
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
Street art, sweet art? Reclaiming the “public” in public place
LM Visconti, JF Sherry Jr, S Borghini, L Anderson
Journal of consumer research 37 (3), 511-529, 2010
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
T Van Laer, S Feiereisen, LM Visconti
Journal of Business Research 96, 135-146, 2019
Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research
LM Visconti
Industrial Marketing Management 39 (1), 25-39, 2010
Symbiotic postures of commercial advertising and street art
S Borghini, LM Visconti, L Anderson, JF Sherry, Jr
Journal of Advertising 39 (3), 113-126, 2010
Marketing management: A cultural perspective
LM Visconti, L Pe˝aloza, N Toulouse
Routledge, 2020
Consumer ethnicity three decades after: A TCR agenda
LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÍ Dedeoglu, ...
Journal of Marketing Management 30 (17-18), 1882-1922, 2014
Understanding the value process: Value creation in a luxury service context
J Holmqvist, LM Visconti, C Gr÷nroos, B Guais, A Kessous
Journal of Business Research 120, 114-126, 2020
A conversational approach to consumer vulnerability: performativity, representations, and storytelling
LM Visconti
Journal of Marketing Management 32 (3-4), 371-385, 2016
Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography
Y Minowa, LM Visconti, P Maclaran
Journal of Business Research 65 (4), 483-489, 2012
Gays’ market and social behaviors in (de) constructing symbolic boundaries
LM Visconti
Consumption, Markets and Culture 11 (2), 113-135, 2008
Diversity management e societÓ multiculturale: teorie e prassi.
L Mauri, L Visconti
FrancoAngeli, 2004
Public markets: An ecological perspective on sustainability as a megatrend
LM Visconti, Y Minowa, P Maclaran
Journal of Macromarketing 34 (3), 349-368, 2014
Authentic brand narratives: co-constructed mediterraneaness for l’Occitane brand
L Massimiliano Visconti
Research in Consumer Behavior, 231-260, 2010
Consumption In and Of Space and Place: Introduction to the Special Issue
A Chatzidakis, MG McEachern, G Warnaby
Marketing Theory 18 (2), 149-153, 2018
New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda
A Jafari, LM Visconti
Marketing Theory 15 (2), 265-270, 2015
Consumer mobility and well-being among changing places and shifting ethnicities
C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti
Marketing Theory 15 (2), 271-278, 2015
Need for narrative
T Van Laer, LM Visconti, S Feiereisen
Journal of Marketing Management 34 (5-6), 484-496, 2018
Cross generation marketing
LM Visconti
Egea, 2009
Gender after gender: fragmentation, intersectionality, and stereotyping
E Tissier-Desbordes, LM Visconti
Consumption Markets & Culture 22 (4), 307-313, 2019
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