| ABCs of principal-agent interactions: Accurate predictions, biased processes, and contrasts between working and delegating KA Burson, D Faro, Y Rottenstreich Organizational Behavior and Human Decision Processes 113 (1), 1-12, 2010 | 564* | 2010 |
| Skilled or unskilled, but still unaware of it: how perceptions of difficulty drive miscalibration in relative comparisons. KA Burson, RP Larrick, J Klayman Journal of personality and social psychology 90 (1), 60, 2006 | 528 | 2006 |
| Social comparison and confidence: When thinking you're better than average predicts overconfidence (and when it does not) RP Larrick, KA Burson, JB Soll Organizational Behavior and Human Decision Processes 102 (1), 76-94, 2007 | 480 | 2007 |
| More for the many: The influence of entitativity on charitable giving RW Smith, D Faro, KA Burson Journal of Consumer Research 39 (5), 961-976, 2013 | 247 | 2013 |
| Six of one, half dozen of the other: Expanding and contracting numerical dimensions produces preference reversals KA Burson, RP Larrick, JG Lynch Jr Psychological science 20 (9), 1074-1078, 2009 | 225 | 2009 |
| The benefits of retail therapy: Making purchase decisions reduces residual sadness SI Rick, B Pereira, KA Burson Journal of Consumer Psychology 24 (3), 373-380, 2014 | 213 | 2014 |
| Consumer-product skill matching: The effects of difficulty on relative self-assessment and choice KA Burson Journal of Consumer Research: An Interdisciplinary Quarterly 34 (1), 104-110, 2007 | 94 | 2007 |
| MULTIPLE UNIT HOLDINGS YIELD ATTENUATED ENDOWMENT EFFECTS K Burson, D Faro, Y Rottenstreich | 38* | |
| Tipping the scale: The role of discriminability in conjoint analysis A Aribarg, KA Burson, RP Larrick Journal of Marketing Research 54 (2), 279-292, 2017 | 31 | 2017 |
| Knowing where they stand: The role of inferred distributions of others in misestimates of relative standing AD Gershoff, KA Burson Journal of Consumer Research 38 (3), 407-419, 2011 | 21 | 2011 |
| Implementation issues for IPS supported employment: Stakeholders share their strategies S Swanson, K Burson, J Harper, B Johnson, J Litvak, M McDowell, ... American Journal of Psychiatric Rehabilitation 14 (3), 165-180, 2011 | 21 | 2011 |
| Judgments of performance: The relative, the absolute, and the in-between K Burson, J Klayman | 19 | 2006 |
| The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs G Paolacci, KA Burson, SI Rick Journal of Consumer Psychology 21 (4), 384-392, 2011 | 16 | 2011 |
| Income tax and the motivation to work S Rick, G Paolacci, K Burson Journal of Behavioral Decision Making 31 (5), 619-631, 2018 | 15 | 2018 |
| Marketing actions that influence estimates of others also shape identity KA Burson, AD Gershoff Journal of Consumer Psychology 25 (3), 495-503, 2015 | 12 | 2015 |
| Flocks, Herds, and Families: The Influence of Victim-Unitization on Charitable Giving K Burson, R Smith, D Faro ACR North American Advances, 2011 | 4 | 2011 |
| Mere packaging and consumer choice: How unnecessary packaging can increase product value TP Doering, K Burson, AD Gershoff Advances in consumer research 48, 299-300, 2020 | 2 | 2020 |
| Things are tough all over: judgments of skill and performance are not as egocentric as they look KA Burson, J Klayman Working Paper, 2010 | 2 | 2010 |
| Interpersonal miscalibration and its impact on product choice. KA Burson | 2 | 1977 |
| The benefits of retail therapy: Choosing to buy alleviates sadness S Rick, B Pereira, K Burson ACR North American Advances, 2012 | 1 | 2012 |
David FaroLONDON BUSINESS SCHOOLVerified email at london.edu
