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Lizette Vorster
Lizette Vorster
Assistant Professor in Strategic Business Communication, Aarhus University
Verified email at cc.au.dk
Title
Cited by
Cited by
Year
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ...
Journal of Public Policy & Marketing 40 (2), 143-164, 2021
592021
Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing
L Vorster, E Kipnis, G Bebek, C Demangeot
Journal of Macromarketing 40 (1), 51-72, 2020
172020
A multicontextual lens on racism and discrimination in the multicultural marketplace
C Galalae, E Kipnis, CC Cui, E Johnson, T Licsandru, L Vorster, ...
Journal of the Association for Consumer Research 8 (1), 95-106, 2023
42023
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
H Knight, L Vorster
Kogan Page, 2023
22023
Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action
E Kipnis, C Demangeot, C Pullig, S Cross, C Cui, C Galalae, S Kearney, ...
University of Leicester, 2022
2022
Companies doing good, home and away: exploring customer attitudes to company-instigated CSR initiatives’
L Vorster, D Hart, M Abdelrahman
Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 2022
2022
Critically Evaluating the Role of Intercultural Marketing Communications in Cultivating Relations in the Superdiverse Rainbow Nation
L Vorster
2020
Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract
L Vorster, E Kipnis, G Bebek, C Demangeot
AMS World Marketing Congress 2019, 2020
2020
Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial …
L Vorster, E Kipnis, G Bebek, C Demangeot
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
E Kipnis, S Cross, C Demangeot, MHJ Lin, L Vorster, S Kearney, C Pullig, ...
EasyChair, 2019
2019
The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability?
L Vorster, E Kipnis, G Bebek
European Marketing Academy Conference: Leaving Footprints, 2017
2017
Track Title: Growing diversity and inclusion-engaged marketing (DIEM) Research, Practice and Education for consumer well-being in multicultural marketplaces (track 2)
E Kipnis, J Williams, S Cross, C Cui, C Pullig, C Mari, L Vorster, ...
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