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Marylyn Carrigan
Marylyn Carrigan
Professor of Marketing and Sustainability, Edinburgh Business School, Heriot Watt University
Verified email at hw.ac.uk
Title
Cited by
Cited by
Year
The myth of the ethical consumer–do ethics matter in purchase behaviour?
M Carrigan, A Attalla
Journal of consumer marketing 18 (7), 560-578, 2001
30012001
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
E Boulstridge, M Carrigan
Journal of communication management 4 (4), 355-368, 2000
10272000
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
M Carrigan, I Szmigin, J Wright
Journal of Consumer Marketing 21 (6), 401-417, 2004
7532004
Green marketing orientation: Conceptualization, scale development and validation
KK Papadas, GJ Avlonitis, M Carrigan
Journal of Business Research 80, 236-246, 2017
5442017
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
5212011
The conscious consumer: taking a flexible approach to ethical behaviour
I Szmigin, M Carrigan, MG McEachern
International Journal of Consumer Studies 33 (2), 224-231, 2009
4782009
The interplay of strategic and internal green marketing orientation on competitive advantage
KK Papadas, GJ Avlonitis, M Carrigan, L Piha
Journal of Business Research 104, 632-643, 2019
4002019
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood
J Duberley, M Carrigan
International small business journal 31 (6), 629-651, 2013
3362013
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
C Moraes, M Carrigan, I Szmigin
Journal of Marketing Management 28 (1-2), 103-128, 2012
2942012
‘What's so special about family business?’An exploratory study of UK and Irish consumer experiences of family businesses
M Carrigan, J Buckley
International Journal of Consumer Studies 32 (6), 656-666, 2008
2742008
Sustainable luxury marketing: A synthesis and research agenda
N Athwal, VK Wells, M Carrigan, CE Henninger
International Journal of Management Reviews 21 (4), 405-426, 2019
2682019
Managing routine food choices in UK families: The role of convenience consumption
M Carrigan, I Szmigin, S Leek
Appetite 47 (3), 372-383, 2006
2272006
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European journal of marketing 47 (9), 1376-1398, 2013
2122013
Learning to love the older consumer
I Szmigin, M Carrigan
Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001
1902001
Thinking locally, acting locally? Conscious consumers and farmers’ markets
MG McEachern, G Warnaby, M Carrigan, I Szmigin
Journal of marketing management 26 (5-6), 395-412, 2010
1892010
Fostering responsible communities: A community social marketing approach to sustainable living
M Carrigan, C Moraes, S Leek
Journal of business ethics 100, 515-534, 2011
1852011
Building a political brand: Ideology or voter-driven strategy
P Reeves, L de Chernatony, M Carrigan
Journal of Brand Management 13, 418-428, 2006
1802006
Will ethical consumers sustain their values in the global credit crunch?
M Carrigan, P De Pelsmacker
International Marketing Review 26 (6), 674-687, 2009
1742009
Defying marketing sovereignty: Voluntary simplicity at new consumption communities
C Bekin, M Carrigan, I Szmigin
Qualitative Market Research: an international journal 8 (4), 413-429, 2005
1672005
The older consumer as innovator: does cognitive age hold the key?
I Szmigin, M Carrigan
Journal of Marketing Management 16 (5), 505-527, 2000
1562000
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